What to Wear for Your Family Photos
- Megan Rutherford

- 51 minutes ago
- 4 min read

Choosing outfits for family photos can feel surprisingly hard, and I know it can be quite stressful. One person loves bright colours, someone else only wants to wear black, and the youngest family member may reject anything with buttons five minutes before leaving home.
The good news is that family photo outfits do not need to match perfectly. In fact, they usually look better when they coordinate rather than match. The aim is to create a shared look where everyone feels like themselves, the colours work together, and nothing pulls attention away from the people in the photo.
Here are some tips from a local Bathurst family photographer on how to choose the right outfits for your session.

Start with a Colour Palette, Not Identical Outfits
The easiest way to dress a family for photos is to choose a colour palette based on the feel you are going for. This gives everyone room to show personal style whilst still looking connected.
A good family photo palette usually includes:
Two or three main colours
One neutral shade
One softer accent colour
A mix of light and medium tones
only one or two patterned outfits with everyone else in more subtle colours
For example, instead of dressing everyone in white shirts and blue jeans, try cream, denim, tan, and dusty blue. The result feels more natural and less staged.
Strong palettes often come from colours already found in your home, your location, or the season. If you are after a warm colour palette, consider mustard, brown, rust, cream, burgundy and taupe. If you are after a lighter, more pastel palette, choose clothing that is neutral and light-toned. Colours that would look great for this palette are cream, white, beige, grey, muted pinks, coral, rose & light blues.
When using these colour palette's it can be a great idea to choose a couple of pops of colour and keep the rest neutral.
Colour Combinations that Photograph Well
Some colours are especially easy to coordinate because they sit comfortably together and flatter a range of skin tones.
Palette | Colours to try | Best for |
Soft neutrals | Cream, oatmeal, beige, taupe, light denim | lifestyle sessions in any season |
Warm earthy tones | Rust, camel, olive, chocolate, ivory | Autumn parks, bushland, golden hour |
Pastels | Blush, sage, ivory, dusty blue | Spring gardens sessions & newborn photos |
Rich winter tones | Charcoal, forest green, burgundy, cream | Winter sessions |
Please DO:
choose clothing that fits well and that you feel confident and comfortable in
start with one person's clothing first, then build everyone else's outfits off of that
coordinate, don't match
change up textures and prints - a good rule is to have one or two patterned outfits and keep everyone else in solids or subtle textures
Adding texture gives a neutral palette more depth (think linen, cotton, knits, denim)
use lots of neutral colours
keep hair loose & flowy rather than slicked back - this adds more movement to your photos
Avoid:
thin, close together stripes (it causes an odd effect in photos)
small checkered shirts (large checkered shirts are ok)
large logos, cartoon characters, or words on your clothing
too many dark colours - it can make the photos look dull
neon colours - they cause colour casts on your skin which don't look great
High-contrast geometric prints - they can distract from the people in the photo
bright white - it is very reflective - opt for off-white or cream instead
hair ties of wrists or brightly coloured watches (including apple watches)
leaving anything in your pockets - leave phones and car keys in the car or give them to me!
shoes that do not match the setting - if you are going to be in a paddock, remember you will be dealing with long grass and dirt so ensure your shoes will work in this scenario
Dress for the season without losing comfort
Seasonal dressing makes family photos feel natural. It also helps everyone stay comfortable, which matters more than most people realise. A child who is cold, itchy, or overheated will not care how good the outfit looks.
Season | Colours to try | Clothing Options |
Summer (cool, light materials that are breathable) | White, cream, pale blue, sand, and soft grey, light denim | linen or cotton shirts & dresses, soft neutral coloured shorts, flowy skirts |
Autumn (warm colours & cosy textures) | Rust, camel, olive, chocolate, ivory, mustard, cream, denim | Knit jumpers, long sleeve dresses, boots, layered shirts, jackets |
Spring (Soft colours & light layers) | Blush, sage, ivory, dusty blue, soft peach, soft florals, rust, tan | Floral dresses in muted colours, linen shirts, light cardigans, chinos/ relaxed trousers, soft skirts If using florals, keep the rest of the family in quieter colours pulled from the print |
Winter (Warm & cosy layers that still show shape) | Charcoal, forest green, burgundy, cream, navy, camel | Knit jumpers, wool coats, long sleeve dresses, scarves in soft colours, beanies, denim |

Why it Works
Neutral colours here, combining white with sand coloured pants and a pop of sage green to add interest. Linen clothing adds texture to the neutral palette, allowing warm tones to shine through in the golden hour light.
Why it Works
The little girl is wearing a neutral patterned dress to create interest. Combined with dads deep rust shirt and mums neutral white dress, these colours complement the wooden features in the background.


Why it Works
This warm colour palette combines different shades of rust with neutral colours and a pop of muted colour with dad's sage green shirt. The rust and neutrals help the family stand out from the predominantly green background, and the combination of denim and linen helps add texture to the styling.
Why it Works
The combination of a forest green jumper and a neutral knit with denim jeans sum up everything we love about winter. Lots of textures and cosy layers to make these guys stand out in the beautiful soft winter light.


Why it Works
A brightly coloured floral dress makes for a great focal point that contrasts with the green and yellow background. Balancing out the brightness of the dress with neutrals and muted colours pulled from the dress (in the sage green), keep these family photos balanced.








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